How ResumeFree™ Sped Up Bluetrain’s Recruitment

Person writing on white board Text: Bluetrain Case Study

Bluetrain is a digital marketing agency in Edmonton, Alberta, whose value proposition focuses on using data-driven insights to help their clients achieve incredible online results. When Director of Client Services, Brad Eves, was tasked with finding qualified talent to work at Bluetrain, many factors needed to be considered.

The first is that each member should possess Bluetrain’s core values which include:

  • Balance
  • Growth
  • Teamwork
  • Quality
  • Integrity

If you don’t hire someone who follows the core values, that could prevent your company from building a high-performing team and could eventually drive your most talented individuals away and, in turn, deliver adverse effects to your company.

The second problem was that digital marketing agencies are unique in that everyone must meet specific requirements around strategic and analytical thinking and be adaptable to the ever-evolving technology changes and consumer habits.

With their hiring complexities, it was essential to find a more effective and efficient way to find top talent in the industry.

But first, let’s look at how Bluetrain traditionally searched for talent. It always started with a post on LinkedIn, Bluetrain’s website, and other industry websites. Next, they sifted through resumes and used phone screening to identify their top candidates – a real time-consumer.

“We would aim to manually screen 20-30 applicants” – Brad Eves, Director of Client Services, Bluetrain

A process that was, no doubt, labour-intensive and often unreliable.

One of the biggest catalysts to finding a solution to their hiring woes was the need to receive more detailed information from candidates. A resume can tell you about a candidate’s experience, but it doesn’t necessarily speak to culture, diversity, and qualifications. On the other hand, screening can provide their potential prospects with an equal opportunity to exhibit their best characteristics and how they relate to the open position. And this was a benefit to Bluetrain as well. But the gift and the curse of receiving 100s of applicants proved daunting.

Enter ResumeFree™

Allie Knull, Founder and CEO of ResumeFree™, was thorough in her approach to creating the best screening experience for the roles Bluetrain were looking to fill. First, she met with every department of the company to get a sense of the company culture and the current and future positions Bluetrain™ would be hiring. This gave Allie an understanding of the requirements that each candidate for each role would need in order to be defined as a qualified prospect.

The team at ResumeFree™ developed screening questions and ensured that general queries and scoring matrix were standardized for each role to avoid any legal implications. For more information on standardizing your screening questions, visit our blog.

Once there was a job posting, ResumeFree™ provided a Google document to help track the responses from each candidate.

“Allie and the ResumeFree™ team were easy to work with and were adaptable to customizing screening for different roles.”

The results of implementing ResumeFree™ in Bluetrain’s hiring process included less resource usage and quicker time from job posting to hire.

“This has saved time in the long run as the recruitment process takes less time and helps us find the most qualified candidates.”



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Protecting your privacy and the confidentiality of your information — over the Internet, on the telephone, or through our offices — has always been fundamental to the way we do business at the Resume Free. We operate on the foundation of a Privacy Policy that guides the management of the personal information we collect. We have designed this strategy in order to express our dedication to protecting the privacy of our clients and potential website visitors. Resume Free reserves the right to adjust this policy and it may be revised occasionally. These modifications may affect our use of your personal information. Please check for amendments frequently.


Resume Free obtains permission for any and all personal information we collect and use. If you have willingly provided information, you have agreed to the gathering, use and/or limited release of your personally identifiable information as defined in this privacy policy. As required by law, we will not use your personal information for any purpose other than that for which you have permitted. Should we need personal information for a new reason, we will contact you to obtain approval for that additional usage.

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We do not accumulate, use, or release personal information of individuals or entities except when you give consent and offer the information voluntarily. There may be occasions where more specific private information is required for us to progress with a request for information or provide you with a service. In such incidents, we will provide you with an explanation on the information we need. In all cases, ResumeFree™ limits the amount and type of information collected to only that which is required to provide you with the requested information or service. We collect only information that is voluntarily provided by you and assume that such information will be kept strictly confidential.

We retain personal information only as long as it is required to provide you with the requested service or information and then delete or destroy this information as appropriate to do so.

Any personal information that we keep is kept in such a manner as to ensure its security and confidentiality at all times.

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We respect the confidentiality of clients, website visitors and internet users, and will safeguard that privacy as enthusiastically as possible. We store personal information in both digital and physical formats that are secure. Our security measures include:

• secure locks on filing cabinets

• password protected employee files

• virus protected software

• locked file storage room

Regrettably, no data transmission over the Internet can be guaranteed 100% secure. As a consequence, while we endeavor to protect your personal information, we cannot ensure or warrant the protection of any information you transmit to us or receive from us electronically. This is particularly valid for information you transmit to us by way of e-mail. We have no way of securing that data up until it reaches us. When we receive your transmission, we make our best attempts to safeguard its security on our servers.

Accuracy of and Access to Personal Information Collected

We make every attempt to keep personal information as correct, current, and applicable as required for the identified functions. We do not regularly revise personal information.

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We make every effort to match candidates and employers appropriately. However, we do not warranty and/or guarantee the result of a successful employment.

The products and services provided by ResumeFree™ (“we”, “us”, or “our”) on (the “Site”) and our mobile application is provided in good faith, however ResumeFree™ does not guarantee or warranty of any kind, express or implied, any result from use of our products and services regarding the providing of an acceptable job placement to either employer, employee, or job seeker.


Any questions or comments should be directed to our Privacy Officer Allie Knull (